Torsephina Design Services
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Executive Summary
Company Description
Mission Statement
Product/Service Description
Business Idea
What will the business do?
Who will pay the business to do it?
Why will they pay the business to do it?
Market Analysis Summary
Target Market
Customer Segments
Industry Analysis
Customer Characteristics
Competition
SWOT Analysis
Operations
Business Ownership Structure
Scheduling and Human Resources
Location and Transportation
Furnishings, Equipment, Storage
Product and Services Direct Cost
Marketing
4 "P" Analysis
Financial Strategy
Financial Plan
Start-Up Financing
12 Months Sales Forecast
Risk
Commercial Risk
Property and Liability Risk
Action Plan